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The Need to Know..

The Need to Know – Always Since we created Apollo – 20+ years ago, we have come up with one of two great ‘strap lines’ for what we do and ‘The Need to Know’ was one of them on the basis that once you know, you know. You see, you understand and make a decision […]

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General Weather Report

Weather Report September 2025

  Storm season arrives We call our regular Apollo based commentary  “The Weather report”. The analogies that we can make with the multiple elements of Value, Momentum and Uncertainty impacting markets in a continuous way chimes nicely with the idea of Currents, Tides and Winds, all impacting the navigation of the high seas. Whatever the nature of […]